Images aren't just for making a page look pretty. They are complex assets that require optimization. The biggest mistake developers make is uploading images named IMG_1904.jpg with a blank alt attribute.
The Dual Purpose of Alt Text
Alt text is a legal requirement in many jurisdictions under accessibility laws, allowing visually impaired users employing screen readers to understand the content. Secondarily, it is the primary way Google indexes media.
Best Practices for Writing Alt Text
- Be descriptive but concise.
- Avoid keyword stuffing at all costs.
- Never start with "Image of..."; Google already knows it's an image.
Run your latest blog post through our Image Extractor Tool to instantly spot any missing alt tags on your page.